Founder

rmilesi@brandinglatinamerica.com

Rodolfo is the Founder of Branding Latin America Group. A former producer of Argentina’s most popular television shows, he brings more than 25 years of experience working with governments and companies to position brands, institutions and public figures across Latin America.

He served as Press Attaché at the Argentine Embassy in London, where he strengthened his international diplomatic and strategic communications expertise. Rodolfo created Branding Latin America as a dedicated business unit within the prestigious British PR firm Bell Pottinger, before establishing it as an independent consultancy. He is a journalist with a degree from the Universidad del Salvador.

CEO Branding Latin America Group

claudia@brandinglatinamerica.com

Claudia leads the strategic growth and international expansion of Branding Latin America Group. She is responsible for defining the company’s commercial strategy, driving regional and international business development, and overseeing the design and execution of high-level communication, marketing and brand campaigns. 

Previously, she held Executive Director positions at Bilateral Chambers of Commerce in London, Santiago de Chile and New York, strengthening trade and investment ties between Latin America and global markets.

Claudia serves on executive committees and holds chair roles within leading non-profit organisations. She is a qualified lawyer from the University of Buenos Aires.

CEO Branding Latin America SPAIN

danielav@brandinglatinamerica.com

Daniela, Bolivian-Italian, based between Madrid and Monaco, with responsibility for Spain, Portugal, and Monaco.

Fluent in five languages, with over 15 years of experience in International Cooperation, Mediation, Fundraising, Philanthropy, Event and Project Management.

She holds an Executive MBA from the International University of Monaco, and a second Masters Degree in Political Marketing, Public Relations, and Advisory from ALEPH in collaboration with ESIC.

Daniela serves on several boards in Monaco and is an active member of prominent social and business clubs.

Managing Director

justo@brandinglatinamerica.com

Justo is the Managing Director of Branding Latin America Group, where he plays a key role in leading teams, overseeing day-to-day operations and driving the execution of strategic communication and marketing projects across diverse markets.

Passionate about communications, branding and storytelling, he brings a strong editorial and strategic mindset to every assignment, working closely with clients to translate objectives into clear, impactful messages.

Justo is known for his collaborative leadership style and his ability to manage complex projects efficiently and creatively. He is a journalist, graduated from the Universidad Católica Argentina.

Brazil Director

Mel Garcia holds a degree in Social Communication and a postgraduate qualification in Political Marketing and Image Consulting from Camilo José Cela University (Madrid, Spain).

She has more than 20 years of experience in institutional and political communication, during which she has designed and executed strategic communication campaigns for key public figures and leading private-sector enterprises, both at national and international level.

Director

agustin@brandinglatiamerica.com

Agustín is a communications ​D​irector at Branding Latin America Group, where he contributes to the development and execution of strategic media and ​m​arketing initiatives.

Since joining the firm, he has played an active role in research, content development and stakeholder mapping, supporting projects across ​institutional and corporate communications.

With a strong interest in international commerce, investment dynamics and market positioning, Agustín brings analytical rigour and attention to detail to his work, supporting clients as they navigate complex business environments with clarity and strategic insight. He holds a degree in Journalism from the Universidad Católica Argentina.

Director of International Affairs

Juanfelipe@brandinglatinamerica.com

Colombian-based in London, Juan holds a degree in Political Science and a Master’s in Public Policy. He coordinated the government party’s congressional group for a year and a half and has nearly 10 years of experience in corporate communications and public relations, public affairs and advocacy, as well as political analysis and public policy development.

PR Manager

Located between Germany and the Netherlands, she is currently based in the Netherlands. She holds a Master’s in Consumer Marketing from the University of Amsterdam and another in Foreign Studies specializing in Communication Policies from the University of Chile. With over a decade of experience in Corporate Communications—including internal, external, and employer branding—across both the public and private sectors, she has provided strategic coaching, communication guidance, and business analysis to Latin American authorities and C-level executives.descripción

PR Executive

Carolina@brandinglatinamerica.com

Carolina obtained her BSc in Politics and International Relations from the University of Exeter. After undergoing an internship at the United Nations for the Permanent Mission of the Order of Malta and working at an NGO in Spain, she joined BLA. She has a strong interest in humanitarian issues and global affairs.

PR Executive

angus@brandinglatinamerica.com

Angus has a BA in Philosophy and Modern Languages from Oxford University. Angus has a vast knowledge on press strategies and is the bridge between clients and the mainstream British and European media.