Latin America is on the global radar. Throughout the year, the region hosts a wide range of high-impact events across tourism, culture, fashion, energy, mining, and innovation—bringing together governments, global brands, investors, artists, and media.

The region transitioned from limited international visibility to becoming a magnet for global travellers, welcoming increasing numbers of visitors from Europe, Asia, North America and the Middle East. Thanks to public and private investment, institutional leadership and well-crafted campaigns showcasing its culture, nature, gastronomy and hospitality, Latin America’s image has been significantly elevated.