MEET THE TEAM
RODOLFO MILESI | FOUNDER
Call it destiny. One minute you’re coasting along happily, Executive Producer of your nation’s top public affairs and politics TV programme. And then, just like that, there is a meeting with the President’s office, a project, and everything changes.
Rodolfo Milesi, a successful Argentine journalist, was catapulted into the nation’s embassy in London as press attaché, and told to help rebuild bridges with the UK’s most influential media. It was early 2002, shortly after Argentina’s financial meltdown. And relations with the international media needed all the professional care and attention Argentina could muster. Truth be told, Rodolfo’s destiny may actually have been mapped out long before the crisis in Buenos Aires.
Years beforehand, when he was just a 20-year-old on his gap year, Rodolfo’s friends were headed for the United States, but he chose to study English in London. Later, in 2003, after two years successfully helping to rebuild the image of his nation’s recovering economy, Rodolfo took another unusual step. During this time he’d learned much about British attitudes towards Argentina and Latin America in general, and the seed of an idea was germinating.
“I was inspired by a Latin America not known about in the UK,” he says. “I realised the British media was not just interested in our negative or stereotypical news. I could see much more interest in our gastronomy, wine and landscapes. But the opportunities had to be placed on the table by somebody.” He realized that the “somebody” could be himself.
Destiny, he suspects, will keep him in the UK for some time to come, “doing positive and tangible things for the reputation of my country and Latin America.” But he plans to head home at some point. “Who knows?” he says with a smile. “Maybe, if destiny chooses, in 15 years I’ll run for the presidency myself.”
Political Division Director
CEO Branding Latin America HOME
When Andres Pastrana became President of Colombia in 1998, one of his shrewdest moves was asking former NBC news producer to create an office to deal with the foreign press. It was her first government position but Adrianne Foglia mastered her job – not to mention the foreign press – with such agility that several other governments in the region have sought her advice on how to reshape their own images. An article about her work even appeared in the Columbia University Journalism Review shortly after she left the post.
Adrianne began as one of the youngest producers at NBC News, based in Miami and covering Central and South America and the Caribbean before moving to Colombia, where she lived for almost 20 years. She was international editor of DINERO magazine in Colombia, then Press Secretary to the President before coming to London to serve as Press Attaché at the Colombian Embassy. During her time there she dramatically improved the media coverage of Colombia in the British and Irish press.
Claudia is the CEO of Branding Latin America HOME. She discovered the global potential for the Latin America region at tourism, exports and global investment levels while living and working in trendsetting capitals of the world such as Buenos Aires, New York, London, and Santiago de Chile.
Claudia further developed her knowledge on business strategy and public relations while working for tourism boards, governments, and corporations at Branding Latin America, where she joined in 2009. She very much enjoys designing and executing innovative campaigns across the UK, Europe, Asia, Latin America, and the Middle East, including strategies, positioning, marketing and new product introductions. Claudia adds a fresh “zesty” twist to every campaign she is involved with. She is also a qualified lawyer.
Arts & Travel Director
Tim has dual UK and Argentine citizenship, having grown up in London and lived for many years in Argentina. He has an MSc in International Business and Finance from London South Bank University and an MA in Latin American Studies from the University of Essex. As part of his MA he also spent one year studying at the Universidad Católica of Córdoba, Argentina.
Prior to working for Branding Latin America, Tim performed a six month internship at Buenos Aires based firm Allonca + Esquivel Legal and Business Consultancy. During this time he advised and represented a number of international clients on investment opportunities in Argentina and the wider region, especially Brazil and Peru. This included North American and European Private Equity funds, especially seeking to invest in infrastructure, land and commodities.
Tim works in BLA’s travel division, and specialises in tourist boards, hotels, airlines and tour operators. He is passionate about bridging business and institutional interests between the UK and Latin America, and works directly with the Argentina Tourist Board and Air Europa accounts.
Ella spent several years in Latin America exploring arts and culture through social projects. She taught children English through song in Brazil in a Rio de Janeiro favela, curated musical arts events in Buenos Aires, Argentina and conducted academic research with contemporary dance collective El Colegio del Cuerpo in Cartagena de Indias, Colombia. Her articles across the region have been published in titles including The London Magazine, Condé Nast Traveller and Monocle Magazine.
As well as her role as Arts and Travel Director for Branding Latin America she is a board director for Arts Education non-profit The Playing for Change Foundation.
Ella graduated from Brown and Oxford universities, with degrees in Comparative Literature and Social Anthropology.
Video Content Director
A highly experienced documentary filmmaker and director/producer, who has worked for various production companies, NGOs and publications including Monocle magazine, The Independent, Evening Standard and The Telegraph covering topics across the world from news stories to cultural documentaries, and has broad experience creating branded content for clients like O2, HP, SEAT, AMEX and more.