BLA EXPORTS works with Latin American governments and businesses to position export products through marketing and PR strategies.
Our team has extensive experience in the promotion of Latin American brands at export level through the following activities: securing specialized press coverage; arranging meetings and business forums; identifying distributors; market studies; representation at trade fairs; organizing road shows and promotional events; and developing strategic partnerships.
Each strategy is designed to generate interaction with and endorsements from ambassadors, export authorities, chambers of commerce and opinion leaders in the relevant sector. This allows the client to make the greatest possible impact when promoting their product or service in a given market.
We have worked with export authorities from Ecuador, Peru, Mexico, Uruguay, Argentina and more. Private sector clients have included Samantha Aquim (Rio de Janeiro), Ron La Hechicera (Colombia), Concha y Toro, the biggest winery in Latin America, and Gaucho Group (30 Argentine restaurants in Europe and the Middle East). We have also represented “Wines of Argentina”, as well as other brands in the region.
We have organized roadshows and managed participation at events including:
- World Travel Market, London
- Gulfoods, Dubai
- London Fresh Produce
- SXSW South by SouthWest Festival
- Fitur Madrid
- ITB Berlin
- Seafood Expo Global, Brussels