Feliz año nuevo!
We might have taken a little siesta in 2016, but in 2017 we’re back and ready to blog.
In a tumultuous year for international affairs, Branding Latin America continued to make its mark as the bridge between Latin America and the UK. Amongst increasing calls for isolationism on the world stage, our belief in the power of global communications has only been strengthened. Promoting the interests of Latin American governments and business in the UK and beyond remains our raison d’etre and we’re a little bit proud of what we’ve achieved so far.
Without further ado, here is a snapshot of what we’ve been up to in recent months:
In 2016 we have been developing a project to highlight the exciting opportunities for tourism in Bolivia – including no less than three of our own visits to the country itself! Working closely with the the Bolivian Tourist Board and Joaquin Rodas, Vice Minister of Tourism, we have participated in events such as the World Travel Market and the Latin America Investment Forum, supporting interviews and presentations in front of key actors from the tourism sector.
Meanwhile in Santa Cruz, our founder Rodolfo Milesi took part in a discussion panel at the Tourism Summit, which was attended by over 400 delegates. In particular, panel members looked at future plans to further develop the industry by joining forces between the public and the private sectors.
World Travel Market
Early November saw the annual World Travel Market in London, a hectic but productive three days during which we were proud to present the interests of Argentina, Bolivia, Nicaragua and Uruguay on the global stage. Amongst the wine tastings, traditional dancing and frankly delicious salteñas, we were hard at work connecting our Latin American clients with international journalists, tour operators and key actors from the tourism sector. A particular highlight was a press conference of Latin American ministers, who each pledged to come together to promote tourism in the region as a whole.
Premier: Olé Olé Olé!
It’s only rock and roll… but we like it! On the 7th November Branding Latin America was thrilled to co-host the premiere of The Rolling Stones Olé Olé Olé! A Trip Across Latin America, a feature documentary following the iconic group’s tour of 10 Latin American cities in early 2016. In partnership with Eagle Rock Entertainment, the film was screened at the Curzon cinema in front of a VIP audience including producer Sam Bridger, acclaimed Bolivian artist Sonia Falcone and several Latin American ambassadors to the UK. Followed by an official after party at COYA London, the event also served as an opportunity for guests to sample high quality wines from Bodegas Garson, Argento Wines and Pisco 1615. The film, now on general release across the UK, was described by Ali Catterall of The Guardian as ‘A warm, uplifting road movie with soul.’
Costa Rican Presidential Visit
In May we organised an exciting media roadshow with the President of Costa Rica, Mr. Luis Guillermo Solis. We met with prestigious media and trade publications such as The Economist, Sky News and FDI Magazine. The Minister of Foreign Trade and the Director of ProComer also attended this exclusive event. The President, the Minister of Foreign Trade of Costa Rica and the Director of ProComer, were in London to promote FDI and the country as a business hub for tech companies and British firms around the world.
Never one to pass up the chance for some winter sun, in mid-December our very own Claudia Morales led a press trip of Spanish journalists in Nicaragua. The group enjoying soaking in the rich colours and vibrant, welcoming culture of this beautiful yet little explored country. As well as promoting Nicaragua in Spain, we have also been working with partners in Germany and the UK to improve links with tour operators and potential investors. In a recent roundtable event in London, Dr Paul Oquist, Nicaraguan Minister for Public Policy, shared insight into exciting new projects happening in Nicaragua and reasons to invest in this amazing country.
Annual Breakfast Seminar at the Bulgari Hotel
Breakfast should never be boring, and on 6th October it certainly wasn’t. With over 60 guests our Breakfast Seminar on offered our guests an opportunity to get to know more about the most beautiful destinations in Latin America, as well as the amazing gastronomy and art on offer. We feel this event is one of the most exciting of our yearly programme, playing host to a unique gathering of key opinion leaders involved in the region.
Las Alamandas, Mexico
What a fiesta! The beginning of December saw Isabel Goldsmith invite an audience to listen to a beautiful exposé of her boutique, coastline paradis Las Alamandas resort. The event was the latest in a line of promotional activities organised by BLA in order to showcase the delights of the hotel, which recently featured in the top 5 of Conde Nast Traveler’s Readers’ Choice Awards. A gathering of Mexican minded, travel enthusiasts enjoyed delicious margaritas and canapés by Peyote Restaurant. Last but not least, Hortensia Celis, director of the Mestizo Folklore Group, a Mexican dance group based in London, won a complimentary stay at the hotel in 2017. We look forward to hearing about her trip!
inPERU London Roadshow
As part of our partnership with inPERU, an organisation dedicated to promoting foreign investment in Peru, BLA took part in the inPERU Investment Seminar at the enchanting Guildhall in London. The event, which marked the start of their two day roadshow in the city, saw Peru’s top financial delegation give insightful and inspiring talks in front of hundreds of investors and company representatives. The Ambassador of Peru in the UK, Claudio De La Puente Ribeyro, viewed the roadshow as a great success – particular after Peru opened the London Stock Exchange on October 18th!
Crossroads Artshow (6-9th October)
Further cementing the BLA presence on London’s arts scene, we showcased our unrivalled talents at the new Crossroads Artshow, 6-9th October. This fresh, multicultural and accessible Shoreditch fair presents the most current artistic trends from a range of backgrounds, cultures and nationalities. Never ones to miss out on the opportunity to promote the importance of Latin Power, we were present with our own spray painted stand.
All in all, a busy year. But we’re not ready to rest yet – the more we promote Latin America, the more untapped potential we find.
So watch this space for our 2017 plans and ¡Viva la revolución latina!